Marketing has become quite a complicated subject over time. From important data such as cost-per-click, cost-per-lead, conversion rates, A/B testing, and everything in between, marketing has become a science forever being perfected. What marketing really boils down to is the following:
“How many people will learn about my product or service?” We call this basic building block of marketing “visibility” or “brand awareness.” As you may already know, brand awareness can only be achieved by placing your product or service in front of the right audience, preferably at the right time. Without this, marketing efforts are ineffective.
So Where Can I Find The Right Audience?
Any brand looking for an audience will be searching for a consumer who meets the criteria of their specific target market and the natural habitat of a vast majority of South African consumers is at a shopping mall or specific store depending on the type of consumer. This is Smart Media bring our expertise to ensure that your product or service has presence in the moment’s that matter, directly where shoppers are making purchasing decisions and the moments leading up to that choice.
What Does Smart Media Offer For Maximum Visibility?
Smart Media has 360 degree advertising offerings that do not waste marketing space. Before a customer even enters a shop, they will already be in direct line of sight of your product with our layered, 3D high-impact window advertising displays known as Smart Windows. These are no ordinary window dressings. They are intended to create bold brand presence, exude professionalism and are carefully crafted to deliver the right message at the right time. The next points of contact are our Barrier Sleeves over the security scanners which consumers pass upon entering and exiting the store. Once a customer has entered the store they are extremely likely to opt for the shopping convenience of a basket or trolley. With our Mobile Media offering, your product and message travel throughout the store, not only with your prospective customer but adding visibility to other consumers passing by.
In the Dispensary section, consumers will spend on average 14 minutes queuing in front of our Dispensary Light Boxes and Posters. And for Over-The-Counter mediation we have Digital Screens and Poster Arches visible to customers who spend an average of 5 minutes dwell time before being served. We also offer niche opportunities in the clinic area with interactive touch screens and finally at the end of the customer’s journey, they will encounter Till Point Signage at a critical moment for consumers, with wallet in-hand. This placement is ideal for financial institutions to showcase rewards programs, 3rd party partners, cell phone networks, confectionary brands and many more.
These are only some of our visual merchandising offerings. You can download our catalogue to see all of our in store opportunities here. In 2018 we will be introducing NEW innovative offerings, so watch this space. If you would like to learn more, please contact us here.