Solution-driven, in-store innovation.
Smart Media offers a unique in store media mix throughout the shopper journey, culminating in a 360-degree approach with the shopper always top of mind, from front of store, within category and at point of purchase. Exemplifying our philosophy of taking branding, to buying!
Over 800 000 people pass by your shop front window every month. Static windows are different – they can be tailored to display your highly impactful solution to create a big brand presence. We are experts in visual merchandising and use creative designs and customised environments to the layered backgrounds to bring your brands to life.
Smart Shelf is the equivalent of an in-store promoter. It captures attention, provides detail and leaves a lasting impression without needing a lunch or bathroom break. The illuminated digital shelf strip comes equipped with a built-in sensor and audio which gives the customer a 360-degree, multi-sensory experience of the brand being displayed. This media is the 3D enhancement from a traditional static message on traditional static media.
Digital Window Display
Digital Window Display are available throughout the store, saving in production and flighting costs, ultimately reducing your brand’s ecological footprint. Real time artwork and creative updates mean efficient lead times as well as the opportunity to display rich content that is eye-catching and interactive, leading to intense customer interest and product scrutiny.
The next mind-blowing, awe-inspiring big thing. A new channel of high impact communication, networked displays, full HD visuals and wireless content management. You plug it in, turn it on and blow your customers minds in store!
Every angle, any image, all the impact! Smart Holograms are an eye-popping, jaw-dropping, head turning innovation guaranteed to create the ultimate buzz around your brand and attract your customer’s undivided attention in store.
Upon entering any Dis-Chem store nationwide, customers will notice yet another Smart Media Touchpoint. Our barrier sleeves also known as “Beepa Sleeves” are another sought after advertising opportunity that generate high sales and intense and impactful brand awareness, these can be fully customized according to your campaign messaging and competitions tend to perform very well in this area. An opportunity to be noticed in a space that has tremendous footfall and presence.
Moving Media (Trolley & Basket Advertising)
We offer both standard and unique Basket and Trolley advertising opportunities providing brand-in-the hand intimacy on mediums which travel throughout the store with the shopper. Both the inside and outside of trolleys and baskets offer mobile media spaces that can be used to trigger buying decisions for both the customer using the trolley or basket and the shoppers that they pass. Our luxury Shop&Roll wheel baskets and Loop Carts offer a comfortable shopping experience, increasing average basket size and extending time spent in store.
Digital Shelf Strips
Customer decisions often play out at the retail shelf and capturing your shoppers’ attention in those final few moments when pausing at your category can significantly improve shelf performance. Smart Media’s innovative Digital Video Shelf Strips offer campaign specific eye-catching movement directly on shelf. We can customise your message making use of your existing TVC or highlight your product’s USPs with exciting visuals. Digital movement in the aisles will easily attract the attention of consumers and can be booked exclusively for your brand in its category.
Over The Counter Stock Keeping Unit (OTC SKU)
Our OTC SKU arches are strategically placed in store to create maximum brand exposure amongst a captive audience. The medium offers brands the opportunity for secondary product placement in store which guarantees to increase your brand and product credibility in store. Proven to be highly successful amongst advertisers in this area, our 2-in-1 Arches create top of mind awareness as well as trust for not only customers, but pharmacists as well who spend their day viewing the reverse-side of the arches.
Dispensary Lightboxes / Posters
Over a million customers a month wait on average 14 minutes to be served at Dis-Chem’s Dispensary area across the nation. This sought after media opportunity offers exclusivity, prime positioning and is available in more than 70 stores across the country. Many of these units are illuminated from behind giving your brand high impact exposure during focused customer dwell time.
Dispensary Stock Keeping Units (DSKU)
Our Dispensary Stock Keeping Units are strategically placed at the Dispensary area in store, to create maximum brand exposure amongst a captive audience. The medium offers brands the opportunity for secondary product placement which guarantees to increase your brand and product credibility in store. Proven to be highly successful amongst advertisers in this area, the DSKU’s create top of mind awareness as well as trust for not only customers, but pharmacists as well who spend their day viewing the reverse-side of the arches.
Smart Grab & Go
Smart Grab & Go is a powerful till-point solution ,perfectly situated at the Point Of Purchase , offering prime opportunity to communicate rewards programs, 3rd party partnerships, promotions and financial institution product offerings and the opportunity for secondary product placement in store which guarantees to increase your brand and product credibility. The perfect solution to communicate directly with consumers about your brand while their wallet is in hand.
Double-Sided Digital Banners (DSDB)
Double-Sided Digital Banners (DSDB) are a new way to transform customers’ in-store retail experience. These slim, elegant double-sided digital boards offer high-impact advertising at strategic in-store hotspot areas. These double-sided digital 43-inch portrait LED screens, deliver crisp and vibrant digital content and are tactically placed in Dis-Chem’s aisles, where customers tend to linger over their many choices and make purchasing decisions. Therefore making these boards the perfect solution to communicate new products, special deals, and other valuable information to customers.
Our 2022 Brochure
Now, what can we do for your brand?